Verified 2026-07-29
Rest Easy Boards vs OptiSigns
OptiSigns publishes $10 / screen / month. Here is what that buys, what it does not, and the cases where you should buy theirs instead of ours.
Where OptiSigns beats us
A deep app library and integrations we do not have and are not building.
Their free plan has no Schedules feature at all — which means no dayparting. A lunch/dinner rotation requires a paid plan.
Their claim. Source: OptiSigns pricing page (their claim) (checked 2026-08-01)
Where we beat OptiSigns
A menu board that cannot switch at 11am is not a menu board. Dayparting is the product here, not an upgrade.
Plus the part that is arithmetic rather than opinion: menu changes handled for you are $89 a month flat, whether that is one screen or nine. Per-screen managed service gets more expensive every time you add a screen. Ours does not move.
Side by side
Rest Easy Boards and OptiSigns, line by line
| Feature | Rest Easy BoardsRecommended | OptiSigns |
|---|---|---|
| Published entry licence | $120/screen/yr ($10/mo equivalent) | $10 / screen / month |
| Cheaper on licence alone | No | No |
| Somebody builds your board for you | Included in year one | No |
| Somebody installs it on site | In Monroe County | No |
| Menus switch by time and day | Yes | Paid plans only — the free tier has no Schedules at all |
| Keeps rendering with no internet | Yes | Player caches — ask them how long |
| Changes made for you | $89/mo flat, any screen count | No |
| Contract | None | None |
| Still trading | Yes | Yes |
OptiSigns figures verified 2026-07-29.
Their claim. Source: OptiSigns pricing page (their claim) (checked 2026-08-01)
You should buy OptiSignsif…
- You need integrations we do not have — dashboards, third-party apps, data feeds pulled onto the screen.
- You are already deep in their app library and moving off it would cost you more than the licence difference.
- One caution if you are on their free plan: it has no Schedules feature, which means no lunch/dinner rotation. If your menu changes during the day, you are on a paid plan either way.
You should talk to us if…
- You are in or around Rochester and you would rather someone drove over than sent you a mounting guide.
- Your menu changes by time of day and you do not want to be the person who remembers to swap it.
- You want the menu changes handled for you at one flat price, not priced per screen.
- You have looked at the editor in a free trial, closed the tab, and never gone back.
Our numbers, in full
Nothing here is a starting-at
| Tier | Year one or renewal | 1 screen | 2 screens | 3 screens | 5 screens |
|---|---|---|---|---|---|
| Starter | Year one | $469 | $589 | $709 | $949 |
| Renews at | $120 / yr | $240 / yr | $360 / yr | $600 / yr | |
| ProMost pick this | Year one | $738 | $1,127 | $1,516 | $2,294 |
| Renews at | $240 / yr | $480 / yr | $720 / yr | $1,200 / yr | |
| Signature | Year one | $1,318 | $1,887 | $2,456 | $3,594 |
| Renews at | $420 / yr | $840 / yr | $1,260 / yr | $2,100 / yr |
How it adds up. The licence is $120, $240 or $420 per screen per year. Year one also carries onboarding: $349 for the board design — charged once per account, not per screen, because one board is shown on however many screens you own — plus $149 a screen to deploy it, on Pro and Signature. Signature swaps the $349 stock design for a $749 template drawn for your business. Starter has no deploy fee because you install it yourself.
The annual licence is twelve times the monthly rate with no discount, which is the same thing Yodeck does — their annual plans carry a 0% price discount and the incentive is a free player. We include the player in the deploy fee instead. The concession belongs on the line you pay once, never on the licence you pay forever.
Path one
Do it for me
Send us a photo of your current menu — a printout, a PDF, a napkin. We build the board, set up the breakfast/lunch switch with you, drive over, hang the screens and turn it on. You get a working board and a phone number, not a login and a tutorial.
- We lay out every item and price for you
- We set the day and time rules so the board changes itself
- A player per screen, pre-flashed, in the box ready to go
- On-site install anywhere in Monroe County
- You still change anything you like, from your phone, any time
$1,127 year one · $480/yr after
Pro, 2 screens. Both numbers, up front, before you ask.
Path two
I’ll do it myself
Pick a template, type your items in, and run it on a screen and a stick you already own. Same renderer, same offline behaviour, same time-of-day switching. You just do the hanging and the typing.
- Start from a template built for your kind of business
- Type your own items and prices, change them whenever
- Set your own day and time rules
- Runs on hardware you already have
- Email support if you get stuck
$589 year one · $240/yr after
Starter, 2 screens. You install it yourself and mount your own screens.
Moving off OptiSigns?
Send us a photo of what is on your screens today and we will rebuild it, show it to you, and tell you what it costs. Pro at two screens is $1,127 in year one and $480 a year after.